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Stars take plunge for Great London Swim launch

July 14, 2009
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What do the UK's most medalled swimmer, Ireland's greatest ever long distance runner and GMTV's resident doctor have in common with each other? The answer is wetsuits, cold water and the event that looks set to become Britain's biggest open water mass participation swim.

This morning, Mark Foster, Sonia O'Sullivan and Dr Hilary Jones slipped on their wetsuits to take the plunge into the chilly waters of the Royal Victoria Dock at the launch of the Great London Swim.

The event is part of Great Swim, a new series of one mile mass participation televised events taking place throughout the UK, following the success of the Great North Swim, which made its debut in Windermere last September. The Great London Swim will take place on August 15 in the Royal Victoria Dock, London.

It's open to those of all abilities from those who have only ever swum for fun in the pool through to Olympic champions and has caught the imagination of some big personalities, with Sonia and Dr Hilary already having pledged to take part.

Novice swimmer Sonia O'Sullivan pledged to swap her running shoes for goggles proving that swimming is a sport that can be enjoyed by all. When asked what time Sonia would hope to complete the course she replied: "the aim is to swim my age".

Taking its inspiration from the world's biggest half marathon the Bupa Great North Run, Great Swim uses the formula of mass participation events, providing a focus and a challenge for which the individual can train.

Dr Hilary is keen to return to the water after he took part in the inaugural Great North Swim. Swimming provides the perfect alternative to running and is a great way to get fit whilst having fun.

The one mile course will be set against the magnificent London skyline, with views of Canary Wharf and The O2 arena providing the perfect backdrop for thousands of swimmers as they take to the water.

Mayor of Newham, Sir Robin Wales, is confident the swim will be a big success.

"We're delighted to be welcoming the Great London Swim to the Royal Docks in Newham. This gives the borough the opportunity to show off some of the headway we've made with regenerating the area to the thousands of participants.

"Newham does more than any other borough to promote health and fitness and we'll continue to do so. Any event which encourages people to be healthy and active is welcome in Newham and I look forward to seeing the Great London Swim grow in popularity over the coming years.

"Having major events in the borough is also a windfall for local businesses as participants will come to Newham from afar and choose to stay in local hotels and eat at local restaurants before and after the event."

For more information and details of how to enter please visit www.greatswim.org

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