Putting itself on the digital
map, Stratford in the East End of London has today launched a free
mobile phone app highlighting the vast array of things to do and
see for visitors to this newly regenerated part of the city that
will be seen by billions this summer as it plays host to the 2012
Olympic and Paralympic Games.
Not only does the Visit Stratford app provide
information for Games visitors, it also includes over 500
comprehensive listings for Stratford's shops, bars, restaurants and
hotels with up-to-date events and travel information. This free app
is set to be the most useful guide for visitors, tourists and local
Created by Stratford
Renaissance Partnership and the London
Borough of Newham in collaboration with
Partners - the Mayor of London's official promotional
organisation - the 'Visit Stratford' app is a 'must see' guide to
this remodelled part of the city that has fast become a commercial
and cultural hub ahead of London 2012.
Gordon Innes, CEO of London & Partners
"As the official promotional organisation for London, London &
Partners is delighted to have collaborated with the Stratford
Renaissance Partnership and the London Borough of Newham to create
a comprehensive digital guide to this exciting part of
"Stratford has lots to offer visitors from its diverse heritage to
its historical and new visitor attractions. The Visit Stratford app
celebrates this new pocket of London that is shifting the centre of
the city eastwards as it hosts the greatest event on earth this
Cathy Low, Director of Stratford Renaissance Partnership
"The whole world will soon get to know Stratford; but the Visit
Stratford app is a great way to discover it for yourself right now.
As well as a guide to the area the app offers a glimpse into
Stratford's future - if you think Stratford's transformation is
impressive now, just wait until you see what is coming!"
Sir Robin Wales, Mayor of Newham said:
"Stratford is set to become one of the most thriving parts of
London with the development of the Olympic Park, Europe's largest
urban shopping centre at Westfield Stratford City and our array of
arts, creative and cultural industries combining to create a
vibrant and successful business, leisure and tourism
"This new digital technology will help showcase the many things we
have on offer to shoppers, tourists and visitors and help bring
continued economic benefits to the local area."
Stratford has seen massive regeneration since London was announced
as host city for the 2012 Olympic and Paralympic Games in 2005
including the opening of new hotels, restaurants and attractions as
well as Europe's largest retail and leisure destination: Westfield
Complimented by historic Stratford town centre and the renamed
Queen Elizabeth Olympic Park, Stratford has transformed into a
premier visitor destination - with millions of people visiting each
and every week.
The Visit Stratford app is free to download for both iPhone and
Android users from Monday 14 May 2012. Download directly from the
Apple App Store and Google Play or alternatively from
(the website contains an overview of the app and video).
The app has also been supported by the London Legacy Development
Corporation, Lend Lease, Westfield Stratford City, UEL and the
Stratford Centre providing access to the most up-to-date visitor
information in this exciting new destination.