Newham Council partners with Street Tag to enhance the wellbeing of local residents

Newham Council has announced a new initiative to get everyone to discover their local areas, parks and green spaces by walking, running or cycling more.

Launching on 10 May 2021, Street Tag is a FREE fun, family-friendly game that enables players to collect points by using their smartphones to scan virtual tags. The tags can be found in various locations across the borough including parks and open spaces, libraries, community and leisure centres and other areas of interest.  The app will log any activity completed by participants, and it will show on a range of competitive community and school leader boards. 

Schools which can join the Schools Leader Board will compete against other schools in the borough, while residents in small groups of six or less will compete against other families or groups on the Community Leader Board.

Leader boards are active for 12 weeks and within that time participants can compete with each other to be top of the leader board. Top teams will win fantastic prizes including Amazon vouchers for sports equipment. Then the fun starts again.

Jason Strelitz, Director of Public Health said:

“We are excited to be partnering Street Tag in Newham and launching a community and schools leader board to help get and keep families, children and young people more active. 

“Our communities have faced many challenges during the pandemic – and that includes becoming or staying active - and this is just one of the programmes we are looking to introduce during Mental Health Awareness Week to help us create an active borough. We are committed to delivering our new Health & Wellbeing Strategy - 50 Steps to a Healthier Borough.”

Seun Oshinaike, Founder of Street Tag said:

"We are excited to be forging partnerships that help families and communities get physically active in a fun, sustainable and accessible way.

“Street Tag is a fun and highly competitive game with the opportunity for people to engage in a variety of activities and competitions using their phones.”

Christine Ohuruogu, retired Olympian and Newham resident added:

“Street Tag is a great way for residents to not only get active but to also explore some of the great places and facilities that the borough has to offer.

“By turning the borough into a virtual playground, residents will be rewarded for the amount of activity they undertake whilst getting fit, having fun and competing with family and friends.

“It's not only the very sporty who need to stay active, everyone does.  After all, healthy communities are happy communities."

For more information on Street Tag, visit and download the app on the Play Store, and App Store. Search for Street Tag on Twitter, Facebook, and Instagram.

Published: 30 Apr 2021